Paslay Group

Creative Brief

Paslay Group provided us the challenge of building a brand with a bedrock of credibility while also having no true competitors. In other words, how do we forge a brand identity that looks head & shoulders above the rest when the business stands alone? The answer is ensuring the brand embodies unassailable elevation and uncompromising quality. Using a regal corporate color palette of gold and black, a logotype & monogram conveying upscale foundational strength, and secondary elements that bring a sleek, modern feel to the brand, the Paslay Group brand identity hides complexity in its refined details.



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