Pier 57 is an innovator across numerous areas, like smart parking solutions, hydrogen fuel cells, and industrial engineering. They challenged the General Public team to create a brand identity system to was as compelling in RFPs and print collateral as it was on the side of massive parking structures. Leveraging a versatile logomark and logotype that works well at virtually all sizes, we rose to the occasion. Alongside the naval flag-inspired icon set, a hero element of this system is the bold blue that’s guaranteed to catch the eye.
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