Panther Island RV Resort challenged us to create a Brand Identity that was vintage but clean, modern but soulful. The result is a system that’s as Americana as it gets with the promise of both adventure and luxury. When looking at the competitive landscape in the RV space, it’s littered with tired tropes reflective of an outdated understanding of who the full-time travel audience is. Instead, we opted to create a visual identity that’s soulful and contemporary.
