Paslay Group provided us the challenge of building a brand with a bedrock of credibility while also having no true competitors. In other words, how do we forge a brand identity that looks head & shoulders above the rest when the business stands alone? The answer is ensuring the brand embodies unassailable elevation and uncompromising quality. Using a regal corporate color palette of gold and black, a logotype & monogram conveying upscale foundational strength, and secondary elements that bring a sleek, modern feel to the brand, the Paslay Group brand identity hides complexity in its refined details.
CLIENT
Paslay Group
![general public branding company Paslay Group logo](https://genpubbranding.com/wp-content/uploads/2022/05/PG-Artboard-1-copy-1.jpg)
Branding
Print
Web