Some brands just need permission to be themselves. Pelicano knew they had a killer product – they just needed an identity to match. Our challenge? Create a brand that could hang with century-old legacy hot sauce brands while feeling fresh enough for the modern market.
We built Pelicano’s visual world around mid-century simplicity with a kick of Gulf Coast attitude. The result is a brand that feels equally at home on white tablecloths and picnic tables. Every element was crafted to tell their story – from the proud pelican mark to the playful supporting badges.
The real win? A brand system that’s helping Pelicano own their space in an intensely competitive market. Because when you nail the fundamentals, everything else falls into place.
